iPhones Now Top 5% Of Total E-Commerce Website Traffic

August 10, 2012 by Leave a comment

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It's interesting to watch the impact that the mobile device explosion has on various industry verticals, and especially so in e-commerce - a market that has yet to take full advantage of the platform by offering mobile-friendly websites and apps. But that's not stopping people from shopping on mobile by any means. According to new data from e-commerce technology company 

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Have you checked to see how your e-commerce website looks on an iPhone lately? Given these new statistics showing Apple's dominance in the smartphone marketplace, iPhone compatibility should be high on your list of mobile commerce considerations.

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Mobile commerce success determined by site speed

August 9, 2012 by Leave a comment

Office Depot’s corporate headquarters in Boca ...

Office Depot’s corporate headquarters in Boca Raton, Florida. (Photo credit: Wikipedia)

Have you ever tried to visit the mobile version of an e-commerce website, but get frustrated waiting for all of the page’s assets to load? You’re not the only one.

The recent Keynote Mobile Commerce Performance Index has been released and topping the list again is Office Depot‘s m-commerce site. Interestingly enough, the site didn’t hold on to the number one position because of user interface or one-click checkout. Instead, the crowning feature of Office Depot’s mobile commerce site is its ability to load quickly.

According to Internet Retailer, the site’s home page loads in 2.77 seconds with a 99.68% success rate.

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Mobile commerce mounts while social commerce shrinks

July 23, 2012 by Leave a comment

Mobile commerce mounts while social commerce shrinks

An interesting takeaway from the latest e-commerce study by IBM outlines the importance online shoppers place on the accessibility and value of deals and promotions:

Compared with last year, 50% more consumers use the Internet to find and share promotions, like coupons and sales, which many retailers offer through social media. The study suggests that consumers are still deal hungry, but aren’t seeing their desired value from retail promotions—and they’re expressing it online.

Has your online store been successful in promoting deals through social media?

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Little "Want" Button Code Foreshadows Big Things For Facebook Ecommerce

July 4, 2012 by 1 Comment

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Last week, developer Tom Waddington uncovered Facebook code that points to the creation of a "Want" button -- a plugin that potentially points to a new kind of commercial innovation being developed by Facebook itself, different from "want" buttons already being developed by third parties (one example here), and partially working but only within Facebook's Graph API tester.

He's continued to dig around and…

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This new Facebook feature – a "Want" button – would work the same as a "Like", but would indicate purchasing intent by a user. Although it may seem like a small addition to Facebook's social recommendations plugins, it has greater implications as to how the social network may soon integrate deeply with e-commerce websites.
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Price Targeting by Platform: Orbitz displays more expensive options to Mac users

June 26, 2012 by Leave a comment

Image representing Orbitz as depicted in Crunc...

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Today the Wall Street Journal reports that Orbitz, the online hotel-booking business, is experimenting with a sales option that displays more expensive options to users on Macs, given that statistics show Apple users to spend as much as 30% more on a hotel. Orbitz confirmed they are in fact using this method, but made it clear they are not showing the same hotel at different prices; they are simply targeting more expensive options to users on Macs.

Read more about Orbitz’s price targeting campaign at the Wall Street Journal.

What do you think about this method? Could e-commerce retailers begin targeting more expensive products to users who arrive on their site from Macs, or is this type of behavioral targeting a bad practice for online merchants?

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Social Media's Impact On Mobile Commerce: Visits Are Up, Conversions Are Down

June 20, 2012 by Leave a comment

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Branding Brand is an under-the-radar company whose name you might not know offhand, but whose platform powers the mobile commerce in several names you probably do know. Their client list includes brands like American Eagle Outfitters, Ralph Lauren, Sephora, Anthropologie, Dick's Sporting Goods, GNC, Steve Madden, TigerDirect, West Marine, Timberland and Crate & Barrel, for example.

Given its access to mobile commerce data and customer conversion rates, Branding Brand has the ability to uncover some interesting trends related to social media and mobile commerce.

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This article reveals some interesting information about e-commerce conversions beginning as referrals from social media networks, such as Facebook, Twitter, and Pinterest. Does your store's e-commerce data support the same conclusions?

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Online Shopping Around the World – Infographic

June 18, 2012 by 1 Comment

Check out the infographic below to see the e-commerce trends around the planet, including the percentage of people who have shopped online, and what the most popular items are to buy.

Online Shopping Around the World Infographic

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